Healthcare Consultative Selling™ is a highly effective sales communication method that can significantly improve your sales conversations with physicians. Created for physician liaisons, business developers, and healthcare sales staff this approach is based on validated principles and standards of sales used at the executive level by "best-in-class" sales organizations worldwide.

Over years of development, Harkins Associates has adapted these consultative selling standards and principles to healthcare services giving liaisons the strategies, skills and tools to engage with physicians as trusted advisors. Liaison and sales staff learn to professionally discuss services and physician-relevant PPACA issues in a way that encourages new insights and brings about positive attitudes toward your organization and clear understanding of the value provided.

Harkins Associates Healthcare Consultative Selling™ is unlike traditional selling methods that focus heavily on message delivery and "feature & benefit speak" that forces "information down-loading", and results in your services sounding very similar to those of other facilities.

A two-day interactive seminar led by experienced healthcare sales leader, strategist, trainer, and consultant, Kathleen Harkins, developer of the Healthcare Consultative Selling™ course.

Liaisons and sales staff learn this goal-oriented way of interacting with physicians that uncovers true referring and partnering motivations, which results in liaisons discussing their facility and services in a way that meets the physicians' practice goals and patients' needs.

"For liaisons and representatives who want trusting relationships of mutual value with physicians, you'll want to attend this two-day course: Harkins Associates Healthcare Consultative Selling"™